Kwabena
Wedding card, Website design
December 2020
I was tasked by a client and friend Kwabena to design custom invitation cards as well as website for his wedding. He wanted something simple and elegant that combined both my artistic as well as designer’s skills to tell his love story. Please note that dates and locations have been altered for privacy purpose.
Before I started brainstorming, I had an in-depth interview with my client in order to better understand what he and his fiancé were looking for and what type of story they were hoping to convey to their guest with these invitations.
They had a rough idea of what they were looking for in term of font style, as well color theme. They wanted cards to match the wedding theme and decoration which they had already heavily invested in.
My task was to work within the set constrains to produce something appealing that told a beautifl love story. After I had gathered most of the necassary information, I went to Pinterest and dribble to get some inspiration and better gather my thoughts.
I created a mood board with some designs that we liked and then proceeded to creating a few rough drafts that combined a few ideas from the moodboard with my own.
Creating assets for the invitation cards and theme to follow early on made the design process easier as all the required components and artworks were already produced.
I created several card iterations and discussed further with my clients to narrow down on a design style. We selected from the group height potential candidates.
Eventually we decided to go with a pamphlet style invitation card with a very minimal cover only featuring a drawing of the couple I had made. I decided to break the invitation into three distinct sections: Invitation letter, schedule, and thank you message as showcased.
My clients loved the final iteration of the invitation card for its simplicity and clarity. They also greatly appreciated the custom portrait cover which they said conveyed a lot of warmth and told a story before the invitation was even open. They also love the separation of information which they described "a sort of journey"
The website was designed to complement the invitation card and allow the guest to quickly RSVP and let the host know whether they are coming as well inform them on any dietary restrictions.
More, we wanted to created a space where guests can learn more about the couple and their love story all the way up to the proposal.
Just like the invitation card, the concept of the website revolved around creating a design that feels simple and is segmented into different parts that are dedicated to a specific function.
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