a quick look
Soundoff
User research, Prototyping
UI design
2020 (4 weeks)
Soundoff is a startup that is trying to reinvent the way music and artists are discovered using a tinder-like swiping system. The app also uses points to qualify artists into various competitions and gain recognition.
Reimagine the soundoff app so that it can better meet its vision, which is to reinvent the music experience and bring the artist and their audience closer together. More, we want to facilitate collaboration and improve contests through more robust features and mechanisms.
The most challenging aspect about redesigning the app was to maintain the app's identity whilst adding new elements and mechanisms to it. My approach to the redesign was to evaluate, and analyze by involving the user throughout the entire process. I used the feedback and data gathered to inform and guide my design decisions to better optimize the user experience.
The result was a seamless, elegant and more exciting interface that is easy to navigate and fuses the music experience with social media features. My design is currently being used as the framework for the app redesign and is expected to be fully implemented in the second semester of 2021.
A creator makes music and uploads it to soundoff for immediate discovery by future fans. They also use the platform to discover and collaborate with other creators.
A listener, on the other hand, mainly consumes music and keeps up with their favorite creators and songs.
User is unable to continue listening to song after swiping on it
The app lacks a music library for user to find music at their own convenience
Creators can’t easily keep their audience on the look out and involve them on their journey
Contests and point system don’t feel rewarding and fun
From a series of prototypes, and drawing on my conversation with artists and users, I rebuilt from the ground up the app's tab-based architecture, dedicating each tab to a specialized function inspired from the showbiz and pop culture: Discovery, Music Lab, Paparazzi, Communication, and Crib
Where new creators are discovered and gain notoriety through a dynamic voting system
The one stop to keep up with the latest music, top discoveries, emerging artists, and snips
It’s the one place for the user to keep up with their favorite creators' lives and news à la instagram
The one stop to keep up with the latest contests and also messages from other creators.
is the user’s profile page; it’s where they get to see their score, saved playlists, Insight, etc...
The discovery tab was redesigned from the ground up to allow easier interactions and make the listening experience more enjoyable by getting rid of automatic skip after swiping on a song.
I also added a creator information bubble that creators can use to talk about themselves and their music. This will also allow listeners to easily get acquainted with the artist they are listening to.
The music lab section was non-existent within the app. Following a lot of complaints and feedbacks from users and artists about the lack of a search feature, I designed a hub where users can browse and search for artists.
A beta version of this feature is currently being tested but has received a lot of praise and appreciation from the app users.
The music lab section was non-existent within the app. Following a lot of complaints and feedbacks from users and artists about the lack of a search feature, I designed a hub where users can browse and search for artists.
A beta version of this feature is currently being tested but has received a lot of praise and appreciation from the app users.
Close up was designed to bring creators and listeners closer. Creators can post about their daily lives and journey in the music world to keep their base excited and up to date.
It integrates some popular features like snips and profile songs which will help the app distinguish itself from its competitors.
Communication is a hub that combines competitions and messages. Creators can view what competitions they are eligible to based on their creator points. They can also submit music entries and chat with other creators and or their fanbase.
Communication is a hub that combines competitions and messages. Creators can view what competitions they are eligible to based on their creator points. They can also submit music entries and chat with other creators and or their fanbase.
Crib was designed to help artists easily view and upload songs and albums, track their growth through dynamic insights, as well as customize their profile.
Just like creators, listeners also have access to Crib, though a limited version.
Crib was designed to help artists easily view and upload songs and albums, track their growth through dynamic insights, as well as customize their profile.
Just like creators, listeners also have access to Crib, though a limited version.
To bring creators and listeners even closer, and create a sense of community. I designed a comment sections to allow listeners and other creators to comment on songs and snips.
To bring creators and listeners even closer, and create a sense of community. I designed a comment sections to allow listeners and other creators to comment on songs or snips
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